Good bakery products to attract customers to retain customers and get more customers by word of mouth and sought after, it would let consumers buy inexpensive, high prices of products. How bakery products for customers to buy the Heart, so that consumers feel good value for money. Value for money?
Consumer psychology is not cheaper, but take advantage of. Customers not want to buy cheaper products, but want to buy a quality product can exceed the price of the product. When customers choose the product, if it is familiar with the type, they have bought and own products to do comparison; not familiar with the product, will get a similar product compared. However, the most important thing is to require fresh enough, customers can be safe to eat. Therefore, the cake fresh cabinet is essential. The same price, high quality products, customers feel is an advantage. The level of prices can not be determined from the one hand, only to see the value of the price compared to where the customers to feel an advantage, the price is reasonable, bakery products to sell well.
Double arc cake cabinet HXDG-1.2A3F
Some lower price than their peers is an important reason prompting customers to buy other aspects such as appearance, taste and other characteristics, such as low prices do not bring results come fast. Therefore, low-cost discount promotion strategy is often baked marketers use even abuse. This may have a bad influence:
The first is the low-price competition is difficult to continue. Low need to consider cost, low-profit is difficult to maintain the stable operation of the store. Furthermore, low-cost strategy is easy to implement, will cause the market price of the phenomenon of disorder, some bakeries were forced to reduce costs, shoddy, adulterated phenomenon of selling expired products. Therefore, should the marketing of bakery products in product quality and brand value to put in more manpower and resources. With product quality and brand value to attract consumers. Although such decisions require long-term efforts, but it is to get stronger and more lasting competitiveness path.
In addition to compare products, bakery but also in marketing themselves and their ratio, the price of each product line of distinctive products, silhouetted against each other. Low price may not be too profitable, but can gain advantage in numbers, beat the competition. High prices, maybe sales is not great, but the image can be pulled bakery, can make to maximize profits. Customer what they want, even the cheapest store to buy a product, he will buy the brand because of his pride in the high-end products.
