Progress in the development of brand direction
         1. The tendency of high-end channel strategy and through special places, public channels in lean condition. Cold domestic competition in the industry of the channel has become gentle, whether the franchise channel, freezer war, purchased off the war and even later delivery integration, have been completed on-line sales of network optimization and integration. Return logistics, distribution very popular transit station also slowed down the pace, the company gradually in the market integration of precise and meticulous at the same time, increased the margin requirements and grasp, no clear understanding of the channels and play the urge to snatch sales price fight.

2. Television widely distributed total budget fell slightly, advertising to increase the diversity, the easiest advertising much blue eyes. Specific expression of the strength of large companies advertising investment has diminished, and medium-sized companies have come to be seen as strengthening old advertising market, develop new market has the power hand-eye, which will gradually consolidate the company's own product specified price value, but indeed, more clearly grasp the degree and sense than in the past. Small and medium-sized companies facing increased product costs, under the management of health spending exorbitant things, Widespread advertising spending budgets shrink gradually soak, the company's core competitiveness also from one day to scattered, small and medium companies as well as find outdoor easiest face, put the amount of newsprint and broadcast advertising body has increased,

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3. The competition will be tighter with sheets of large companies advantages will become more superficial, medium-sized companies will increase the number of bankruptcy. The continuous rise in raw material costs, Luojia little space, management expenses will rise up holding the direction of development, because the product structure Junichi, with added value of small and medium companies will face if not swiftly improve outdated distress situation .

4. several giant investment slowdown, the strategic layout of the market's basic shape. With several giant companies use to build new strategic core area range of marketing new layout is complete, Chinese beverage industry has entered a new round of brand competition stage.

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5. Regional office market range from precise and meticulous focus on transition to lean direction. The face of competition and regional market position has been largely determine what status review, the company will dilute the price war and fight channels, branding and marketing experience will be popular awareness.

6. The health products market will progressively mature, the market share will be further expansion. Meanwhile nutrition Haobo high-end products due to improved economic progress and cultural quality of daily capacity caused by the market share rise up, it is possible to compress even a small group of food market share.

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7. Cheap products will become a big company's strategic weapons, comes with high added value of high-end products will continue to be the focus of research and development. Big companies use the capital market for small and medium companies and relegation strife market competition is helpless, low quality is a useful weapon. But the market overall costs rise, so incidental plus blue eyes keen and strategic position in the high value end products will not change the company.

8. Creamy cold is always the question, but more and more diversified forms. With the quality of life of many people's growth, consumer tastes cold products have become more sophisticated, creamy flavor to the progress of the sun positive Exhibition

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