The industry believes that, under the policy guidance of forward-looking, simple structure, diverse tastes, rich cultural connotation of the high-end soft ice cream market will usher in a rare development opportunity. With traditional rod different product category ice cream, soft ice cream more attention to emotional communication between the product and the consumer. Additional products in the emotional factors and culture, it is easy to be accepted by consumers, especially young people, combined with experiential marketing model is also more likely to be recognized by consumers, these brands enter the Chinese market not only did not show. " acclimatized ", but is developing more rapidly.
ice cream machine
First, precise and powerful campaign. Hot or develop spending habits of any kind of goods, are inseparable from the ubiquitous public opinion.
Followed by the emergence of new consumer attitudes, those who enter the domestic market and the success of the brand has a high international reputation and cultural backgrounds to enter the Chinese market represents high-end, personality, taste consumption concept has been widely recognized. Coupled with the invasion and foreign brands "complex" luxury consumer trends influence of such a symbol to purchase high-end ice cream products have become identity.
ice cream machine
