The main contents of the marketing plan are the following]

1. Marketing, strategic planning.

2. Product nationwide marketing.

3. line marketing team building.

4. The promotion policy making.

5. monopoly system and other special sales model to build.

6. terminal sales performance improvement.

7. The market model to build.

8. The distribution system established.

9. channel construction.

10. Direct system.

11. The price system.

12. investment planning.

13. New product launch plan.

14. Product Planning.

15. The market positioning.

16. Marketing diagnosis.

Founded other 17 network marketing platform.

  [Marketing planning process]

  Philip Kotler said: marketing business plan before beginning the process. And manufacturing and marketing point of view is different from the value creation of the business process and subsequent delivery composition, the process consists of three stages.

  First: Select the value. Before any product produced, it must first marketing "job." Marketing process segments (segmentation), target (targeting), positioning (positioning) - STP, which is the essence of strategic marketing.

  Second: Once the business units will be available to select a good target market value, it is ready to provide the value of work. Tangible products and services must be specific and clear target price must be established, the product must be manufactured and distributed to the market. In the second stage, the development of a specific product performance, price and distribution, which is the marketing tactics (tactical marketing) content.

  Third: This phase of the mission is to spread values. Tactical marketing extension: sales force organization, promotion, advertising and other promotional efforts to make the supply of goods for the market known. Product marketing process begins before continuing on into product development, after sales should also continue.