First, the [investigation]
Zi said: "I know, be very cautious." Tell the truth is to understand, to grasp the situation. Any real estate project marketing planning, first thing to do is to reconnaissance, interviews, surveys, as much as possible to find out the real situation first hand. In addition to relying on someone outside investigation, but also their own proximity to the scene, drill, get to the bottom. Because the survey is the basis of all marketing plan, source, planning success depends on whether the Right understanding of the situation, was complete, deep and deep.
Second, [underwent] Scienscope
Confucius said: "Look before you leap." Planning to do a project, not only to think twice, even ten think, Best, and day and night thinking, meditation, pondering. Facts have proved that many golden ideas, new ideas are a lot of first-hand information and intelligence to grasp later, Dickens burst out of the spark of inspiration. Best to concentrate, without distraction. As a marketing plan, but also satisfied that the collective good of thinking, emphasizing teamwork, the enthusiasm of everyone are mobilized to achieve innovation.
Third, the odd use of troops [to]
Business is war, battlefield stress surprise. Marketing planning to follow the rules of the market, because of the situation Methodist Church, which is "positive." But it is not to avoid the odd, the median surprisingly, is an invaluable asset. Qi is the original, change, marked a new, seek differentiation. In fact, surprisingly also professional managers play and assertive personality, only on the basis of different characteristics of the project, weaknesses, tailored clothing, personalized to the limit, in order to show the unique style. The ancients said: "Qi is the change, tastes also can not win." "Good person singular, infinite as heaven and earth, inexhaustible, such as rivers," because the market is dynamic and can change along, so any point of marketing planning. there are ways to overcome the problem.
Fourth, hybridity phase [economic]
Tiger Leap years summed up the marketing plan: marketing plan to avoid a single, exquisite blend through, so that border infiltration, integration of resources. Specifically, to do market research, industry background analysis, environmental analysis area, pay attention to consumption patterns, insight into consumer psychology, focusing on marketing strategy and business development strategy. Do functional orientation, to consider the architectural form, urban planning, environmental feng shui; do effect analysis, to apply knowledge of mathematics, engineering, accountancy; do corporate image design, to the use of economics, sociology, psychology, aesthetic knowledge; do text design, graphic knowledge to use, computers, multimedia aspects; even with planning programs, but also to avoid serious, incomprehensible, mechanical style, language fresh and lively, informative. Thus, real estate marketing planning manager in addition to good professional, they should also arm themselves with all kinds of knowledge, so that mastery, flexible application with ease.
V. [Road to Jane]
Efficiency is the efficiency, but efficiency depends on whether the implementation process is simple and fast. Clearly, marketing planning programs must be simple and clear, such as the positioning of the market outlook, industry background, competitors, function, form layout, marketing planning, promote integration and so have a clear conclusion, quantitative basis for people to understand at a glance , you can operate. So, which requires marketing planning of professional managers, have superior ability to understand the sentiment, the pursuit of simple, efficient work style.
VI [diligence]
With the acceleration of urbanization process, "ones devour" era has ceased to exist, replaced by a "fast fish eats the slow." As marketing planning manager must adapt to changes in market demand, so that five ground: that keen and, Tuiqin, eye wash, ear wash, mouth wash, in order to enhance the professional level, to reduce market risk.
Seven integrity Liren []
Stresses integrity, credibility, both for marketing planning requirements, but also the basic norms of life. Marketing planning manager should be treated with a high sense of responsibility are responsible for the project, can not be perfunctory, phony, metaphysics, behind closed doors, but can not "ramming paste." While this will give managers greater pressure, but due diligence and realize the value of feel peace of mind, a sense of achievement, while also earning himself a good reputation.
