[Systematic principle]

   Network Marketing is a network tool for systematic business activities, which is in the network environment of marketing information flow, business flow, flow manufacturing, logistics, capital flow and service flow management. Therefore, planning a network marketing program, it is a complex system engineering. Planners must system theory as a guide to the various elements of the enterprise network marketing activities will be integrated and optimized so that the 'six-strand' are prepared, complement each other.

  [] The principle of innovation

   Network for customers of different companies to bring products and services to compare the effectiveness and value brought great convenience. Personalized consumer demand increasingly obvious network marketing environment, through innovation, creativity and individual needs of customers adapt product features and service characteristics, it is key to improving the effectiveness and value. Special dedication to exchange for special rewards. Bring innovation characteristics, characteristics means not only different, but also means additional value. In the process of planning a network marketing program must be in-depth understanding of network marketing environment especially basic customer needs and trends of the competitors, to increase efforts to create customer value and utility for customers welcomed the product features and service characteristics.

  [Principles] operational

   The first result is the formation of network marketing plan network marketing program. Network marketing program must be operational, otherwise worthless. This maneuverability, the performance of the network marketing scheme, according to planners network marketing objectives and environmental conditions, the companies what to do in the future activities of network marketing, when to do, how to do, what people do, how the problem with this was meticulous planning, detail and specific arrangements. That is, the network marketing program is a series of specific action plan instruction, clear, direct, interrelated, once implemented, every sector of business, every employee can define their goals, tasks, responsibilities and tasks of the ways and means and know how to collaborate with other departments or employees.

  [Economic Principles]

   It must be based on economic efficiency as the core. Network marketing plan not only itself consumes some resources, but also through the implementation of a network marketing program, alter the configuration status of business resources and efficiency. The economic benefits of network marketing plan, is planning it brought economic benefits and planning and program implementation rate cost. Successful network marketing plan should be made in the case of the planning and program implementation costs established maximum economic benefits, or the least cost planning and program implementation costs to achieve the goal of economic gains.

1, [global]

To have a sense of the overall marketing plan, starting from the development of enterprises, identify priorities, balanced, handle local interests and the overall interests of the relations, where appropriate, the right marketing planning programs.

2, [strategic]

Marketing planning is a strategic decision, it will be for some time to play a guiding role in corporate marketing.

3, [stability]

Acts as a strategic marketing plan, should have relative stability, we can not arbitrarily change under normal circumstances. If planning programs lack of stability, changes in policy will not only lead to a huge waste of corporate marketing resources, and will seriously affect the development of enterprises.

4, [expedient]

Any marketing plan is under certain market conditions develop, so there is a certain marketing programs reciprocal relationship with the market environment. When the market environment has changed, the conditions applicable to the original marketing plan may cease to exist.

5, [feasibility]

We can not operate in practice the implementation of the Marketing Plan does not have any value. Marketing planning first to meet the economy, namely the cost benefits of marketing programs to get more than the required implementation of the program itself; secondly, marketing planning programs must adapt to the strength of enterprises, namely business marketing programs can be executed correctly, it has achieved possibility.