The importance of marketing
Marketing plan is to complete the marketing goals with scientific methods and creative thinking based on the existing marketing situation of the enterprise for the future development of enterprises to make strategic marketing decisions and guidance, with a forward-looking, global, innovative and systematic . Marketing plan for any product, including intangible services, which requires companies to make plans to adapt according to the changing market environment and their own resources, so as to increase product sales, profit.
Core elements of the marketing plan is an organic combination of the elements of planning, maximizing enhance brand equity. Brand identity system, brand strategy and brand architecture like the Constitution, corporate marketing communication activities as organizations and individuals daily political, economic and social activities, the marketing strategy, creative advertising, and promotional display terminal as a brand strategy management work, it means that the citizens in their daily social activities such as education, medical care, love, marriage as the development and implementation of the Constitution. Like duties as NPC responsibilities corporate brand strategy management is the first brand framers of the Constitution, then the inspection of law enforcement that is in every aspect of the brand marketing strategy, advertising, public relations and other marketing communications activities reflect the brand is valid constitution an examination.
Therefore, to efficiently create a strong brand through marketing planning, the key is to make around the following four main line brand strategy planning and corporate management. ( "Local brand strategy" Nanjing University Press, 2008 first edition).
Agency brand marketing consultants believe that the rapid development of the Internet era, all the major small and medium enterprises no longer ignore the potential market for interactive marketing network, now it is the golden age of network marketing. Marketing plan is destined to do without the network marketing this one.
Marketing methods network marketing era of constant innovation, event marketing is one way. Event marketing is also known as "event hype."
Through event marketing overnight examples are many. Behind with an experienced planning team. Event marketing is through precision planning team to plan to build for your business or personal website also, or unique selling point, and then employ a large number of online water army to help spread its reprint, and finally through the media so as to achieve rapid increase visibility.
[Successful event marketing plan also has its basic characteristics is]
1. Must be controversial, the more controversial thing that spreads faster, more widely, the higher the degree of attention suffered. And behind the planning team but also to be able to control this great controversy, and guide the direction of public opinion in order to achieve the best publicity. By means of such an event marketing can make your business or personal website also do instant well known, you may do so would bring some substantial income, but everything has two sides, which is its own event marketing drawbacks.
2. Employment Network Pushing Hands fame for manufacture gimmick, employment navy finally hired a lot of publicity interviews. And spend all this takes than the general marketing tools to be great. So you want to continue to fame only sustained money, persistent create a gimmick to attract people's attention.
Event marketing can create for you within a short time a "successful" brand, a huge investment, planning incident is required to meet the basic elements of event marketing, without the support of these points, along with event marketing, it is difficult to pass up. Here, you can from the "Amoy brand" marketing plan to see "North Knife" excellent and worry, which is among the more classic marketing case.
