[Way business generated is varied]

  1, their own business experience. In the long-term marketing campaign, every enterprise has accumulated some experience in marketing, which is the enterprise intangible asset. Learn from past successful marketing campaign experience, analysis of the current marketing environment, generate new Marketing Plan;

  2, learning from competitors. The business competitors especially market leader companies, they hold a lot of market information activities carried out by enterprises is worth study. Careful analysis of competitors, not only can be found in competitors' weaknesses can also use their experience to take others long to make up for their own short.

  3, innovation. Enterprises to adopt new measures in all aspects of product design, services, prices, sales, promotions and other such marketing better.

  For a variety of marketing activities evaluation of the program is the preferred base. Evaluation of the merits of a program of activities, generally from the following aspects were compared:

  1, the expected benefits of the program, namely marketing effectiveness objective comparison of various programs, such as profitability indicators return on sales, cost margins, total profit; market development objectives, market share, open up the target market level and scope;

  2, the estimated cost of the program, which compare the size of the cost of the investment program, including fixed investment and working costs;