1. heart to win customers. This is a new concept of quality of service point, which requires customer service consumer products without worry, the main concerns include not insecure in its implementation, there is no financial risk in the service of process and service after the storm let customers generate fear, enjoyment.
2. The pursuit of defect-free. The so-called non-defective (ZERODEFECT) may not be absolutely zero defects, but with zero being the ultimate goal, to develop current target, in order to try to achieve, and in the process of achieving goals, further amendments to the target, it would appear, no defect refers to non-technical but rather a management philosophy. Improve service quality and assurance is an eternal goal. Therefore, the hotel should not be a waste of time to be able to infer at what level, the goal is always the quality of the work 100% perfect trap.
3. Trinity quality. This is the basic content of the new service concept. The idea is to confirm and strengthen the quality of service throughout the entire process of marketing the hotel. In fact, many restaurants do not realize that the quality of service is guaranteed in three types: one is preventive, such as long-term needs investigation, competitors and customer assessments and other information; the second is the monitoring of, such as product quality inspection arrangements and other services; third is compensatory, such as redesigning products and hotel image. The traditional approach emphasizes compensatory services, and the new ideas it advocated preventive, monitoring and compensatory services go hand in hand, creating a virtuous cycle of service quality assurance system.
4. The quality of service is the hotel's full responsibility. The new concept that permeates the whole service process of production and operation of the hotel, restaurant and down to make full customer satisfaction Hotel Culture, to achieve standardization, scale and quality of service management.
Hotel business marketing strategy focuses not only master the pricing, distribution, promotion tactics and other non-product, but also because it has become a giant, able to predict not been able to see the needs of customers. To seek long-term development of the hotel business through technical accumulation and creation. Of course, to create demand is not a subjective, but conform to grasp the basis of changes in consumer demand trends, based on the follow the laws of nature and economic laws.
To achieve the creation of demand is mainly carried out through innovative marketing. The development of modern science, the consumption level. Changes hotel market environment and competition, promote product-based marketing continue to rise to a combination of various elements. Create marketing has become the hotel's adaptation derivative compositions, seeking survival and development of intrinsic motivation. The so-called Innovative Marketing is a new hotel business behavior over the prior state role in the quality of the business activities in order to receive creative activities intended target. The main innovation is the product innovation, market innovation, technological innovation, service innovation and management innovation, which involves five major aspects of innovation and the main production and management processes hotel activities. These five innovative linkage effects generated by the formation of a great overall potential, this is the hotel business to reduce risk and avoid seeking the smooth development of a strong driving force. Since establishing a modern sense of marketing, and applied in practice, prompting thriving business performance, we found a market in the competition, a firm foothold. At the same time, we continue to optimize our market. Therefore, the modern hotel Ye Hao, enterprises or from top to bottom must master modern marketing concept, from reality through the theory to guide practice, so that the hotel management scientific and modern form our own characteristics. Thesis no references, wrong format, paper entries not applied Arabic numerals. Words can not reach the school requirements.
