First, the quality of the hotel

A hotel's life lies in its quality, quality hardware and software including his

At work we often encounter, when the sales staff will be hard to pull customers to the hotel, but because of the hotel's facilities, as well as other causes of poor service customers leave, it can be said that the resulting customer loss for a hotel is terrible, take a client is a pity, but the image of the hotel's damage is extensive. So, do any marketing, promotion before they should first improve the quality of the hotel itself. Hardware for various reasons can not do everything, but in the service must be standardized and even more humane, personalized only do we have the qualifications to do these types of so-called promotion.

Second, loyal customers

Humanistic Promotion (Customer Maintenance) is good or bad determines whether a hotel has a number of loyal customers, is able to ensure that the hotel has a high customer retention.

Hotel customers is the cornerstone of survival, and customer retention rates are also an important benchmark to measure a hotel marketing. We often develop new customers when the customer said is hype, and when customers really came to the hotel, but we often overlook the hotel's internal marketing, and guests at the hotel feel is contempt, eventually leading to the pull many customers but no real help to retain a few, so that the hotel marketing departments should set up collaborative hotel guide customer care system led by the marketing department, for each hotel to provide a perfect service. Through word of mouth and the development of the guests more potential customers, which requires the Department of Marketing, Front Office to develop a set of perfect customer care system.

Third, the characteristics of marketing

Featured Promotions should be formulated in line with the actual situation of the hotel.

Each hotel has its own characteristics, some good location, good facilities and some services, there is the distinct characteristics of services, which requires marketers through market examination, analysis of the features of the hotel do to promote a clear positioning.

Qinghai Huade Hotel, for example, in Howard hotel hall at the beginning, made it clear that the hotel's philosophy, "We are not a pure hotel, we offer to the guests is not simply meals, lodging, and we hope guests in China Germany hotels can get extensive help either work or personal, we hope that every guest will be able to us as their own family members, friends, colleagues, "promotional activities, we take into account the needs of the guests, the hotel rooms will be back room time is extended to two o'clock, guests staying ticketing waive the booking fee, from time to time the introduction of reduced housing prices fall activities.

Through these we won the customer's approval, through the consolidation of the old customers and old customers to develop a lot of new customers.

Fourth, the hotel's latest advertising sales essential activities Recommend

The hotel due to face different solar terms, the festival at different times to make different promotions, which requires advertising support for small and medium hotels, advertising costs too difficult to bear, so that according to advertising characteristics of advertising to publish, for example, the introduction of hotel rooms concessions in the face of this kind of advertising is local to a specific audience, in this case, we chose the foyer propaganda banners, online quotes for customers to implement fax notification. This saves the expense of the need to allow the guests to give information. If the hotel-restaurant activities and a wider audience due to the catering, we select newspaper ads, must be large circulation, so that the use of advertising must be based on advertising to make a choice of the audience, the other is a little, since do advertising, it should ensure that the content of the ads that do want to promote, not comparable with the industry.

Fifth, online promotions

This is what I have just contacted soon I can not say a lot, but I could feel his prospects, such as the same way network, he provides us with a platform to broaden my horizons, where I see a lot of previously know travel, I see a lot of quotes inquiry, which for me is a unique learning platform. I often here in my hotel's latest offers, the latest events through the network to tell you, I want to pass the time, and with practice the process of self-improvement, online promotions will be an important component of hotel marketing.

Sixth, public relations promotion is an important means of developing new customer hotel

How do public relations promotion, my personal view is that after the work people do, of course, need to support the hotel, such as dinner customers, business and funds, as is the public relations person to person promotion promotional, promotional relationships to success No key, the hotels are often only requires marketers to run more Dora, in fact I think it is the duty of public relations staff to keep in touch with customers, listen to the views of customers, deepen feelings with customers. I do not require marketers to customers there is always talk business, I only care about the relationship between marketers with customers whether harmonious. Short-term benefits may not see, but if we continue to go on, there must be a good harvest.