1, leaflets issuance of work:
(1) re-residents surrounding cell and office buildings, banks, shopping malls transmission deepen impression of the hotel, to expand its influence, (the 100 and other mobility places), were distributed daily.
(2), railway station, bus station: for guests to Weifang, in the outbound port for the issuance of work leaflets, increase publicity biography, improve visibility of the hotel.
(3), the student population: targeted at university students and their parents (Weifang field to send students), select the school gate leaflets distributed, centralized report three days before the time of issuance of focus; directed to college students, a poster, advertising publicity.
2, SMS platform: Key for a hotel of publicity, promotion, transmission (with consumption potential customers) for certain a few industries, such as private car owners, the main purpose of the expansion of publicity, to the customer to leave a good impression, especially Spring festival, Mid-Autumn festival SMS blessing before, including the hotel's festivals, and other incentives.
3, the protocol unit:
All Hotels protocol client, SMS or phone call on a regular basis, focusing on large customers by the general manager in person to visit, to highlight the importance of hotel customers, improve customer retention rates, to enhance consumer purposes. For hotel conference rooms and restaurant, the hotel's conference for the development of our customers to achieve win-win and dining rooms, improve the hotel's revenue.
4. Membership Card system:
Hotel membership card to develop a reasonable incentives to enhance total station staff Vending enthusiasm, from
The number of members increase the number of hotels and Gold customers, directed to members, launched the "live ten get one free" policy, after the official hotel business began the trial, and adjusted according to the specific operating conditions.
5, the agreement Travel:
Through cooperation with travel agencies hotels, travel agencies focused on corporate clients, travel agencies develop protocols hotel prices slightly lower than peers, through travel agencies groups, were up rooms, hotel occupancy rates guaranteed.
6, network promotions:
(1), the hotel website creation, good hotel publicity, highlighting the hardware facilities of the hotel, for all network users.
(2), booking agency network: the network by comparing the booking company, select two signed a protocol to expand the visibility of the hotel.
7 hotel ads:
The roof of the hotel set up promotional boxes, expand the hotel's own name, the subject of publicity radius shop, especially at night.
LED screen to set up the main entrance of the hotel, the main highlight price incentives and activities hotel room, scrolling, focus is on passing pedestrians hotel publicity.
8, merchants:
For credit card customers of a particular bank, with the bank signed a cooperation agreement to support the bank's credit card customers, an executive member of price (12% off Shipping), to expand the impact of the hotel through your bank's website.
9, entertainment alliances:
Entertainment around the hotel, select two signed an agreement protocol to the guests through two units of consumption to shop, price execution hotel membership, through customer advocacy, to create a hotel a good reputation.
10, co-buy site:
The hotel off-season focus on doing collaborative work buy the site, reducing the price of the room and increase occupancy rates.
11, a Guest word of mouth publicity:
Members by hotel customers about the agreement or customers about other ways staying at the hotel, the hotel's Executive Member price and agreement price to ensure customer satisfaction.
12, full marketing strategy:
All the hotel staff, everyone is a waiter, everyone is a salesman, through the establishment of good incentives to encourage employees to introduce customers to improve the hotel's occupancy rate
