With the growing competition in the global market, to deal with the hotel's own marketing activities given new content, namely marketing innovation.
1 the concept of innovation. First, marketing innovation is the concept of innovation in recent years, there have been some new marketing concept changes, the hotel must adapt to this change, based on the original marketing concepts, new ideas and establish the following: First, customer satisfaction marketing concept. Customer satisfaction is the key to win the market long-term value creation, to make customer satisfaction, we must strengthen the implementation of the core business processes or improve the hotel, especially for the customer service process management. First, the concept of co-opetition. Acceleration of global economic integration process, increasing the intensity of competition in the market, enterprises are turning to the main competition by a single collective enterprises. Therefore, the hotel should not only pay close attention to changes in consumer demand, but also to always pay attention to competitors' marketing strategy, in terms of services, quality of service, and human resources-round competition, highlighting features, and focus on cooperation in the competition, to be good to his opponent Learn. Second, the concept of green marketing. At present, the green revolution sweeping the globe, environmental protection and sustainable development has become the world's most concerned about the issue of consumption "green" trend is increasingly evident, green products and services more competitive, to bring good returns.
2 Innovative marketing approaches. The first is to use a wide range of online marketing. Internet Marketing from the traditional so homogeneous, heterogeneous mass marketing shift, centralized marketing, interactive marketing shift from one way of marketing. Internet marketing is highly efficient, interactive, integrated, low cost, without the constraints of time advantage is the hotel development services products, open new markets and expand the most powerful means of cooperation, to build network as soon as possible. One is to create demand, that the hotel relies on science and technology to tap the customer is not aware of the needs, ongoing product innovation, use of new products and the development of consumer services, guide consumption, cultivation and create consumer demand, to form their own specific market marketing innovation activities.
"No innovation, perish", which is the US Ford CEO Henry Ford famously. Information age, science and technology advances, China's accession to WTO has become a reality, it will bring about a series of changes both inside and outside the hotel environment, the hotel is only a constant search for innovation management in order to adapt to this change, progress by leaps and bounds.
1 the concept of innovation. First, marketing innovation is the concept of innovation in recent years, there have been some new marketing concept changes, the hotel must adapt to this change, based on the original marketing concepts, new ideas and establish the following: First, customer satisfaction marketing concept. Customer satisfaction is the key to win the market long-term value creation, to make customer satisfaction, we must strengthen the implementation of the core business processes or improve the hotel, especially for the customer service process management. First, the concept of co-opetition. Acceleration of global economic integration process, increasing the intensity of competition in the market, enterprises are turning to the main competition by a single collective enterprises. Therefore, the hotel should not only pay close attention to changes in consumer demand, but also to always pay attention to competitors' marketing strategy, in terms of services, quality of service, and human resources-round competition, highlighting features, and focus on cooperation in the competition, to be good to his opponent Learn. Second, the concept of green marketing. At present, the green revolution sweeping the globe, environmental protection and sustainable development has become the world's most concerned about the issue of consumption "green" trend is increasingly evident, green products and services more competitive, to bring good returns.
2 Innovative marketing approaches. The first is to use a wide range of online marketing. Internet Marketing from the traditional so homogeneous, heterogeneous mass marketing shift, centralized marketing, interactive marketing shift from one way of marketing. Internet marketing is highly efficient, interactive, integrated, low cost, without the constraints of time advantage is the hotel development services products, open new markets and expand the most powerful means of cooperation, to build network as soon as possible. One is to create demand, that the hotel relies on science and technology to tap the customer is not aware of the needs, ongoing product innovation, use of new products and the development of consumer services, guide consumption, cultivation and create consumer demand, to form their own specific market marketing innovation activities.
"No innovation, perish", which is the US Ford CEO Henry Ford famously. Information age, science and technology advances, China's accession to WTO has become a reality, it will bring about a series of changes both inside and outside the hotel environment, the hotel is only a constant search for innovation management in order to adapt to this change, progress by leaps and bounds.
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