Marketing as a hotel management activities should be based on full marketing on by special

Industry marketing and hotel staff various departments conduct performance marketing components. Professional marketing is carried out by the marketing department

The hotel overall marketing, performance marketing employee behavior by staff attitude and good quality of service,

Enhance customer satisfaction, making the hotel coming back so as to achieve marketing purposes. For the hotel,

Production and consumption of its products indivisibility determines the important influence of employees on marketing effectiveness,

Thereby forming an important part of marketing management. Professional marketing modern hotel is the main way of external marketing,

However, if the employee behavior from performance marketing, the marketing effect will be greatly reduced, this is the hotel product features

The decision.

 The hotel market marketing should establish the concept of innovation, this concept not only from the external market pressures

And changes in customer demand, but also from the internal drive operating profit, a wide range of innovative, high

To change the marketing system, some services to small detail improvements, just to give customers a new experience, to do

Themselves and others had not done all marketing innovation content.

 The main work of modern hotel marketing and management are the following:

  one,

 Marketing plan: the hotel is a hotel marketing plan for the future decision-making and business activities, business

Marketing plan not only pointed out the direction and objectives for the hotel business activities, but also sets out to achieve this goal

Methods and measures to be taken. Marketing plan is a process consists of multiple steps, this process is mainly

It includes the following phases: the market opportunity analysis, select the target market to establish marketing objectives, develop marketing side

Case, launch marketing campaigns.

 II.

 Market Opportunity Analysis: Strictly analyzing, began plans to establish goals, objectives and marketing

Standard is established based market analysis. Hotels in the fierce market competition, complex and volatile market ring

Hotel Habitat continue to introduce new opportunities and threats, the hotel must enhance the ability to identify market opportunities, and mining

Advantageously take measures to avoid the threat.