On the one hand, the domestic hotel groups such as Jinjiang International, the capital of tourism and other leading companies unable to segment through effective brand to nurture its members available in the business travel market stable image; on the other hand, some have been in the regional market certain well-known single business hotel, unable to increase its market share through effective regional scale expansion to the business travel market, a general impression is: we are always able to enjoy the lack of visibility and reputation of the brand in the country. On many consumers are already completed in consumption in the mobile space tourism market, do not have the size of the market share, business hotel brand will not really realize the market. And single hotel, the emergence of a large number of cross between a business hotel and hotel offers executive floor, this distinction is difficult to complete. This also led to a lot of positioning of the hotel is unknown, often can be seen on the hotel's brochure says "service facilities, fully functional leisure, tourism, business, conferences, dining, and entertainment to the ideal," so there is no self obvious characteristics. Meanwhile, the business products and services to a single, little difference.
It is in the above context, we call brand development and expansion of Chinese business hotel industry, especially national hotel brand to grow and expand market share. From the industry perspective, grasp only the most potential for development of the domestic business travel market, in order to foster truly competitive hotel group. In the supply and demand jointly promote the two aspects of brand development business from the hotel will need to be feasible. Of course, in this process, the government's industrial guide, involved in professional media support and professional research institutions, is essential to the market driving force.
Market Opportunities
Business Hotel in China the path of growth, "21st Century Business Herald" has started a strong boost brand strength. As long as we grasp the needs of business travelers, features, and continue to nurture innovation and creative ability career managers, good in the competition to learn from outstanding supplier in the international hotel business travel market in the near future, there will be more Chinese more business hotel brand into the forefront of Asia and the world.
Good place for business hotels and other business hotels in the same province, is to start from the dining evolved. At first everyone is doing the catering process has accumulated rich experience, the demand for consumer has a deep understanding. This gives us develop the habit of attention to the details of the service, and nearly two years of practice in the business since the hotel told us that attention to service details so that we benefit from the infinite.
The main difference between the economic and business property that should be on comfort, or rather the quality of the services provided. Economy Inn is a special product appears in Chinese economic times, focus on individuals, families. Hotel chain lies in the final, winning by quality. Even single store no matter how well, also due to high administrative costs, the visibility is not high and it is difficult to resist the increasingly fierce market competition.
Business advantages of the hotel, the relative concentration of the target group, offering limited services, services single, should make full use of peripheral resources, reduce investment, so as to have a comparative advantage, to obtain relatively high profits. Most business people little time for leisure, even if there is also most choose to specialized places, shopping malls star hotel with sauna, entertainment facilities, a business hotel not a last resort, do not need equipment.
