Group 1 and internationalization. Economic globalization is an important trend in the world economic development, economic globalization and to stimulate international business development group. So traditional industries, especially the development of the hotel industry, many of the world famous hotel group continues to expand the scale, more and more people into the country. In 1999, the hotel group to enter the number of countries over 50 up to 8, 2002, international operations involve the largest country Bath hotels throughout the world 98 countries and regions. Meanwhile, the hotel group to open up new markets and the range of ways a new breakthrough. In recent years, for example, some of the world's super center hotel group expanded Europe and North America by the local steering Asia-Pacific region, from the central city to secondary cities - especially important tourist destinations and provincial cities. Here's to the Accor Group, for example, look at the international hotel industry, the Group of the development process. From 1967 to date, in just 36 years of operation, the Accor hotel from 3829 has an American-style motel gradually developed into, across one of the world's largest hotel groups in 81 countries and regions. (The ratio of the total number of hotel among hotels with multinational operations) from the point of view of international index, in 1983 49% 1990 66%, in 2002 rose to 74%, indicating that the degree of internationalization is very high and it has been a steady upward trend. Hotels and internationalization is an inevitable trend, then what business model should be taken in order to achieve maximum economic benefits? American and European hotels monopolized in the hands of several large hotel management company, its group management on the one hand by the scale of operation to achieve economies of scale. Give full play to advantages of the Group, to achieve the Group purchase and unified distribution, and sharing of resources in the market, staff training, complementary advantages, reduce operating costs, market monopoly, improve hotel profitability, and avoid some of the operational risks, the size of its formation undoubtedly much stronger effect than going it alone. The other is to strengthen the brand image. In brand effect and unique cultural ideas get high customer awareness and a high degree of confidence, not only won a stable source markets, and achieve a unified marketing, saving operating costs.
2 high-end market will lead the development of the hotel industry. With the development of the market, investment in the hotel industry will tend to be more rational. Expect disposable income and demand structure tourist hotel is quietly changed the face of the hotel tourists will have a higher, richer travel experience, more sophisticated and mature concept of consumption and access to higher-quality products and services Therefore, in the future of the hospitality industry, this large-scale, high-potential high-end consumer sectors will lead the development of the hotel industry. In the United States, 2003 US Hotel type consumer survey, in which the proportion of vacation, business travel and meetings three markets were 24%, 30% and 26%, accounting for 80% of total hotel market, these three markets have to stay a long time, costly personnel, economic characteristics, belong to the hotel's high-end consumer market.
3 Lodging will bring vigor and vitality hotels. In the 1970s, with the advent of the era of mass marketing, the first use by the Ford Motor Company and proven standardized concept widely used in all walks of life to open. The hotel industry has also found room has the advantage of standardized and easy to maintain and easy to replicate, which enables hotel groups achieve economies of scale through the chain of operations, therefore, the standardization of hotel products and services to the hotel industry became popular practice. To the 1980s, oversupply and customer needs Western hotel market in the trend of diversification, value for money hotel customers become the main basis. Hotel or some began to focus on a very narrow segment of the market, focus on personal service, for customers to play an active role in the design and delivery of products in the hotel, creating a unique consumer experience. For example, return to nature and feel of "Green Hotel" (in this hotel, without any electronic device, the customer can truly modern society from oppressive fully experience the fun back to nature), to experience the feelings of the royal family "Garden Hotel "experience the folk customs" cave rooms "and experience the special experience" prison hotel "and other expected. It can be seen trends feature of the hotel, it will bring vigor and vitality to the development of the hotel industry.
4 high technology to transform traditional hotel business model. The modern era is known as network or information age, the continuous development of information technology is changing the world, changing people's way of living and thinking. Every year tourists visit Spain in a quarter is to go online reservation system to arrange their travel. So with the hotel intelligent, information technology development, the hotel must change the past, philosophy and competition mode. Quality interior decoration competition and price competition, the number of rooms and other facilities will take second place, the use of advanced scientific and technological means is the key to enhance competitiveness, to seize market opportunities. Hotel digital information can not only provide timely, relevant and reliable in all aspects of hotel operations for the hotel situation of IT managers, policy makers and hotel operators in order to save costs, improve operational quality and management efficiency of information management and control technology, but also conducive to provide customers with direct information services, e-commerce, intelligent management and personalized service.
2 high-end market will lead the development of the hotel industry. With the development of the market, investment in the hotel industry will tend to be more rational. Expect disposable income and demand structure tourist hotel is quietly changed the face of the hotel tourists will have a higher, richer travel experience, more sophisticated and mature concept of consumption and access to higher-quality products and services Therefore, in the future of the hospitality industry, this large-scale, high-potential high-end consumer sectors will lead the development of the hotel industry. In the United States, 2003 US Hotel type consumer survey, in which the proportion of vacation, business travel and meetings three markets were 24%, 30% and 26%, accounting for 80% of total hotel market, these three markets have to stay a long time, costly personnel, economic characteristics, belong to the hotel's high-end consumer market.
3 Lodging will bring vigor and vitality hotels. In the 1970s, with the advent of the era of mass marketing, the first use by the Ford Motor Company and proven standardized concept widely used in all walks of life to open. The hotel industry has also found room has the advantage of standardized and easy to maintain and easy to replicate, which enables hotel groups achieve economies of scale through the chain of operations, therefore, the standardization of hotel products and services to the hotel industry became popular practice. To the 1980s, oversupply and customer needs Western hotel market in the trend of diversification, value for money hotel customers become the main basis. Hotel or some began to focus on a very narrow segment of the market, focus on personal service, for customers to play an active role in the design and delivery of products in the hotel, creating a unique consumer experience. For example, return to nature and feel of "Green Hotel" (in this hotel, without any electronic device, the customer can truly modern society from oppressive fully experience the fun back to nature), to experience the feelings of the royal family "Garden Hotel "experience the folk customs" cave rooms "and experience the special experience" prison hotel "and other expected. It can be seen trends feature of the hotel, it will bring vigor and vitality to the development of the hotel industry.
4 high technology to transform traditional hotel business model. The modern era is known as network or information age, the continuous development of information technology is changing the world, changing people's way of living and thinking. Every year tourists visit Spain in a quarter is to go online reservation system to arrange their travel. So with the hotel intelligent, information technology development, the hotel must change the past, philosophy and competition mode. Quality interior decoration competition and price competition, the number of rooms and other facilities will take second place, the use of advanced scientific and technological means is the key to enhance competitiveness, to seize market opportunities. Hotel digital information can not only provide timely, relevant and reliable in all aspects of hotel operations for the hotel situation of IT managers, policy makers and hotel operators in order to save costs, improve operational quality and management efficiency of information management and control technology, but also conducive to provide customers with direct information services, e-commerce, intelligent management and personalized service.
