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The hotel market research analysis

Source: Time:2016-03-19 17:27:21 views:

In addition to providing a general business hotel facilities, The rooms generally use this type of family structure, And provide kitchen equipment, office equipment and home gaming facilities, so guests can fully enjoy the home Le tribunal. Long live between guests and the hotel in general have signed lease. At the same time, residential-style hotel A considerable part of the reception room guests staying (tourist and business hotel is also part of a long

I. Introduction Hotels knowledge

 The hotel as a major part of the tourism industry is playing an increasingly important role. With the development of the connotation of the hotel guests need to constantly change, consumers modern hotel features, management proposed a new measure. On this basis, the level of hotel standards are gradually improving. The hotel is a modern economic entity, is a must to generate economic benefits

Enterprises to survive, it requires hotel management must comply with the laws of the market, must meet market demand and to meet the needs of the market; to customer, market-oriented, to be "at home"; to consider producing hotel products , supply, marketing, and constantly improve product quality, increase market competitiveness; to follow the economic laws, improve economic accounting, cost control,

Provide profits; to face the market, dare to compete, good competition.

 (A) modern hotel should have the conditions, the modern hotel is in the ancient "Station Pavilion", "guest houses" and "inn" basis, with human progress and development of socio-economic, scientific and cultural technology, transportation, communication and developed. The development of modern social economy, to bring the world's booming tourism industry, the hotel industry also will be developed rapidly, and more luxurious, more modern. With a modern point of view, modern hotel meet the following conditions:

 1) is a modern, well-equipped advanced building;

 2) In addition to providing comfortable accommodation, but also must have a variety of restaurants offering fine dining;

 3) has a complete entertainment facilities, fitness facilities and other services;

 4) with a wide range, high standard of service in accommodation, catering, entertainment and so on.

 (II)

1) The hotel is one of the important pillars of tourism

 The hotel is the material basis for the development of tourism, to provide food for the tourists in the tourist activities, live entertainment. In addition, the modern hotel also provides people with health care, social, meeting, entertainment and shopping venues. It is a special form of goods to attract people with more money to enjoy at home and elsewhere do not enjoy things, to provide various services to achieve profitability, which promotes the development of tourism, and direct promote the development of the national economy.

 2) The hotel is a comprehensive service industry, it is bound to promote the development of other sectors of society to promote the development of hotel development in some industries, such as construction, decoration industry, light industry and electrical industry, food processing industry and other industries, for active the national economy has played a great role in promoting.

3) The hotel for the community direct and indirect employment opportunities for property managers and service personnel, according to our current hotel's staffing situation, with an average per room of approximately with 1.5 to 2, if build a new 300-room hotel, will Year 450 ~

600 direct jobs. Meanwhile, other industries offers equipment, furniture, food, decoration and other goods also requires a lot of manpower, which provides indirect employment opportunities. 4) The hotel is the center of the hotel's guests cultural, scientific and technological exchanges, social events from around the world, there are all walks of life, through their visits to promote the exchange of culture and art, science and technology. At the same time, the introduction of modern hotel facilities and equipment, the use of modern management techniques, but also to promote the exchange in addition to science and technology, entertainment provided by the hotel also promoted the development of social activities.

 C) the kind of hotel

 Special types of hotels world wide hotel model is also more diverse, exotic technology. In order to meet the various needs of travelers and meet the needs of hotel profitability, appeared in a variety of strange new hotel. The hotel's general classification is based on different situations hotel uses, size, characteristics, mode of operation and other classified. Classified in the same category in the same hotel despite its similarities, but there are many different personalities.

1) By Application business hotel. Such temporary reception hotel guests (business visitor) based, generally based in the commercial center (the city) in addition to the guests comfortable accommodation, food and living conditions provided to the entertainment, but also must have the required business IDD telephone , telegraph, telex and other modern communication facilities and typing, shorthand, secretarial and video projection and other special services. Advanced hotel also has 24-hour room service, 24-hour laundry service.

 2 tourist hotel. Such temporary hotel for the reception of tourists mainly. Generally built in the vicinity of tourist spots, in order to make tourists satisfied in spirit and substance, in addition to the hotel to have a high level of food, housing facilities, but also offers guests entertainment, health care,

Shopping and other service facilities.

 3. Residential (apartments, villas) hotel. Such long-stay guests the hotel is built.

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