Franchise FC (Franchise Chain) that is owned by the headquarters of technical and management experience, the instruction of technical experience in the franchise business, and charge a certain percentage of royalties and fees guidance, such a contractual relationship is the franchisee. Franchise headquarters must have a complete and effective operation of the technical advantages, thus shifting the guide, so that stores can operate quickly, and derive benefit, in order to join the growing network. Therefore, how to operate technology heritage, is the key to franchising.

   Direct chain RC (Regular Chain) refers to the direct management of the Corporation chain. That is, from the company headquarters direct investment management business management form various retail outlets, this franchise chain patterns do not exist. Headquarters and depth like management, directly in charge of ordering all the retail outlets, retail outlets is also no doubt have to fully accept the command headquarters. The main task in the direct chain "channel management", meaning refers to profit from consumers through expanding business channels. Therefore, the direct chain is actually a "management industry."

   Voluntary joining VC (Voluntary Chain) That voluntary chain store system. This is because the store already exists, rather than the beginning of the franchise shop chain corporation founded by counseling, so the name should be different from the franchise. A franchise system, the ownership of the goods belong to all franchisees, and the operation of the store brand and technology shall be held at Headquarters. So join the voluntary system in operation, although maintaining the solidarity of the individual stores "community of destiny" identity generated, but also take into account the "community of life" premise cooperation and development, while on the other hand will have to maintain the autonomy of the franchise the operation, therefore, voluntarily joined the actual be called "Thoughts industry." Meaning that is focused on communication between the two, in order to achieve a consistent concept of the primary goals of cooperation.