Chain management is a tight organization. Formed inside a series of strict and comprehensive rules and norms of the various acts and relationships to ensure the efficient operation of the organization. Chain headquarters of the chain of management control is mainly manifested in two aspects. First, the management model implemented, and second, to grasp the flow of information.

First, the [management standardization, pattern]

The essential characteristics of the chain is the ability to share resources with chain headquarters and all stores. Specific management chain headquarters management philosophy, the franchisor must apply advanced management concepts for staff training, staff work, responsibility, service standards, store displays, advertising, marketing, customer relations, customer complaints handling procedures, inventory control procedures, accounting procedures, cash and credit management procedures, safety, emergency management and other single-store chain operating all aspects of in-depth study, to be standardized chain management process for every task and form a single chain work shop manual. It is the most important member of the chain of training materials, but also the daily operation of the chain Quick Reference Guide; chains accordingly conduct all operational management, shared headquarters management techniques. This is the headquarters of the chain to ensure that all business activities conducted in accordance with uniform standards mode necessary guarantees, but also a necessary condition for the chain of copy.

Second, the use of information and take full advantage of [stream]

Development chain determines the shops and the increasingly decentralized nature. Scattered all over the face of the chain stores, the headquarters of all sales must be front and back office support agencies to share information in real time. Headquarters chain management body must implement the "zero distance" management, real-time monitoring of all business sectors, and the implications of the information to be recorded in real time and in-depth analysis of these aspects. Otherwise it would not be a chain network, the whole is greater than the simple sum of its parts chain management advantages will not be reflected.