1, market prospects

       Whether the service and industrial markets where you operate a promising? It is big enough? If the market a product or service the business is not big enough, bleak, the future means that the chain is difficult to be developed and as.

        For example, management, cameras, most people have no need to rinse the photo.

2, profit model

      Simply put, companies make money profit model is a combination of methods and strategies. For the chain, the most basic is the single-store profit model. Single-store profit model is good or bad, to a certain extent, reflects the chain's profitability, competitiveness and investment value.

      But many previous chain in the absence of a certain chain size, its single-store profitability may not be too strong. But after a chain scale, and strengthen the bargaining power of upstream and downstream, profit margins are rising. Gome, Suning, 7-11 and many retail chains is the case.

3, operations team

      Enterprises founder and core team whether there is cause to pursue, passion, fighting spirit, a sense of responsibility and ability. Chain often is the key to success. Better market prospects. Even the best business model, without a good team operation. The same can not be successful. Legend Capital, the "things first, man-made heavy" investment philosophy, and the king have capital, "owners and managers capped theory" are the importance of the enterprise "people".

4, chain model

      There are two basic chain model, namely, direct chain and franchising. Relatively speaking, the capital of the regular chain more popular. The main reason is: First, the ability to merge Direct the chain's financial statements; second, Direct beneficial to control the gates of the headquarters of the store; Third, with respect to franchising, direct chain of brand risk is much lower.

However, not all of franchising are unable to arouse interest in investing in the capital side. If part of the product and marketing chain system (that is, non-service chain system), there is a good brand image, the headquarters of the franchise have a better ability to control, it is also easily recognized capital side.

    For example, in the A-share listing Metersbonwe, Carolina textile, Anna Rich, get Legend Capital ten million US dollars investment in the United States women's jewelry and other popular chain enterprises, these enterprises chain stores, most of them belonging stores.

5, performance indicators

      Including the number of chain stores, revenue size, total profit, single-store efficiency and continuous years of annual growth rates and compound annual growth rate. Focusing on investment in different stages of development of the enterprise capital side, the specific requirements of these performance indicators are not the same.

6, the market position of

      Mainly refers to the position and market share in the industry in which the business or market segment share. In general, a sub-sector or market in the first camp (ie, the top three) enterprises easier access to investment. Since the first camp business. Relatively speaking, more market competitiveness and competitive advantage.

7, expansion of capacity

       Expansion capabilities include two levels: first, the ability to copy a single store, and second off-site expansion capacity. A high degree of standardization can be copied and strong, and off-site expansion ability of the chain, there is no doubt easier to get the attention of capital.

       Ability to replicate single-store chain, to a large extent depend on the degree of standardization of single-store operations, this will not only lead to copy-aliasing. Such as: Clothing industry Driftwood canvas bag constitutes a good corporate system, in many ways reflects the domestic apparel industry, a good development. Also, in recent years, access to venture capital restaurant chain, such as Little Sheep, Little Swan, Kung Fu, a tea and so on, mostly fast food, casual dining or hot pot enterprises, Chinese enterprises to obtain meals less venture capital. The problem is that the standardization of Chinese dinner difficulty is relatively large. Fast food, hot pot, casual dining and other dishes are relatively simple and easy to standardize.

      Some chain, within the scope of the market, the city's well good, but one can not live out of the herd, because of its brand, products or services, and management mode can not adapt to other markets, and therefore off-site expansion capacity is also testing chain an important aspect of business growth.