In the developing world [chain]
1859 The first large-scale chain stores · F · City by George Gilman and George Huntington Hartford was founded in New York.
In 1865, American Singer Sewing Machine Company. First-run chain distribution network. Since then dominated the US market.
1950s, McDonald's, Kentucky Fried Chicken chain management system is introduced, the company has been the rapid development of chain while improving business conditions.
20th Century 60--70 years, the chain with its unique vitality, breaking the trade protectionism of the fence, spread from the United States around the world.
In 1963, Japan established the first chain nature of the business chain - "Fujiya" Western-style pastry cafe, began to abandon the traditional style chain Direct business conditions.
70 years later, the Japanese chain to retail and catering for the center developed rapidly, and formed their own chain management system.
Since the 1980s, the rapid development of chain operations worldwide, the United States almost every 6.5 minutes there is a chain store opened; Malaysia, Singapore, the chain has risen to national policy in these countries. Basic Theory chain chain first appeared in the United States, the first large-scale chain stores City 1859 · F · George Gilman and George Huntington Hartford in New York founded by Great American tea company in six years inside, the company has developed 26 regular store all distribution tea. Renamed in 1869 as "the Atlantic and Pacific Tea Company," to 1880 has grown to a size of more than 100 stores. In the same period, another by the success of the chain is "Singer Sewing Machine Company," which in 1865 began to use "franchise" approach to distribution network product sales, received very good results, quickly open the market for products to become the industry leader. After a hundred years of development, the form of business all over the world rapid promotion, especially in Japan, the pace of development of the chain even more shocking to 7-Eleven, for example, in May 1974, Japan's first 7-Eleven home local convenience stores opened in Koto Ward, tokyo, by 2003, the number of headquarters of the local 7-Eleven stores reached 10,000, in May 2005, it first opened 200 stores in mainland China's Guangdong Province.
Development of chain operation in China
In mainland China, the chain should be the starting Pierre Cardin store located in Beijing in 1984. Concepts chain chain chain concept and classification chain management refers to operating a number of similar products or services of the enterprise, under the leadership of the headquarters, through standardized management, business forms and achieve economies of scale morphology. For the size of the chain, and different countries have different laws: Europe is generally believed to have at least 10 chain stores. Chain management is management of several business units of similar products or services, with the same trademark, unified management or grant franchises organized way, through the corporate image and business management standardization, shared economies of scale, gain competitive advantage of a business organization and management system. Chain enterprises classified according to different classification criteria, the chain can be divided into different categories. Currently the most common classification is based on the concentration of ownership and management rights to divide, including: Direct chain, voluntary chain, franchise chain. Direct chain, also known as regular chain, the chain is the world's earliest form, the basic form is the chain operation. It refers to the chain's stores opened by the company headquarters wholly owned or holding, under the direct leadership of the headquarters of the unified management. Headquarters for each store to implement unified management of human, financial, and material flow, logistics, information flow and other aspects.
From 2001 to 2005, China is the fastest growing chain industry for several years. Wherein the first four years, the average annual growth rate of Chinese store chain hundred enterprises amounted to 51% annual sales growth rate of 38%. Chain industry rapid development of the past few years, but also the government departments to explore the industry chain management, chain-depth thinking and practice development model years.
In 2005 total retail sales of social consumer goods reached 6.7177 trillion yuan, up 12.9 percent over the previous year, after deducting price factors, the actual growth of 12.0%. Urban and rural areas, urban retail sales 4.5095 trillion yuan, up 13.6 percent; and below county retail sales 2.2082 trillion yuan, an increase of 11.5%. By sectors, wholesale and retail sales 5.6589 trillion yuan, an increase of 12.6%; catering industry retail sales of 888.7 billion yuan, up 17.7%; other industries was 170.1 billion yuan, an increase of 0.4%.
Hot up chain operations in China, the chain has been around almost all industries throughout the tertiary industry, especially in the service sector has been widely used. China Chain Store & Franchise is fast becoming the most profitable investment and entrepreneurial way. China Chain Store & Franchise opportunity is the development of mature, China is the world's largest, richest market potential of the chain.
