What do We need if We Want to Run a Convenience Store ?
一, The site that meets the requirements of the convenience store
There is some new convenience stores get opened up inn every city everyday.But the more stores we have ,the more difficult finding a good auxiliary it will be. So the ideal store auxiliary position becomes the most scarce resources nowadays. If we can’t find an ideal site for opening a store ,someone would like to give up, just for the inevitable damage. The address of a convenience store must be in line with the requirement of "convenience", We can conveniently to see, to arrive, to leave the store,that is how we call it a convenience store. Under normal circumstances, the convenience store should be located at the first or second floor near the office, theater, hospital, school, community and in the minuses. At the same time,it is better that there is no competitive shop within the business scope.
Business experts believe that it is not suitable for opening convenience stores the in following geographical position:
1, Less than 3000 people arriving the store within 5 to 7 minutes ;
2, Non traffic truck road of customer collection ;
3, Could not see the store in the street;
4, The site on the underground or the second floor;
5, Unable to set up a sign or a facade of a shop;
6, The rent for the store is more than the sales.
二 There are ideal customers in the business circle
The business circle radius of Japan's convenience stores is 500 meters, there is at least a population of 3000 within business circle of 500 meters.This population is composed of four kinds of customers: one is housewives, they will buy something that had forgotten to buy in other supermarkets in the convenience store. The second kind of customers is a family of three, young couples will buy something for their family in the convenience store; the third kind of the customers is unmarried young people, they are the largest part of the convenience store customers;The fourth kind is the primary and middle school students, they are the biggest snacks buyers of convenience stores .
三, Convenience
Convenience store formats is characterized by convenience. We have two conditions here: First, the customer is willing to pay for this additional convenience price, for their prices are usually about 20% higher than the supermarkets.Convenience stores will be unable to survive if no one is willing to spend 20% more of the prices to buy the goods; Second, the businessmen of the convenience stores have the ability to provide a convenient service for more than 16 hours’ operation,24 hours if necessary.The convenience of location, close to the customer learning and entertainment area of life and work, so that they can reach the convenience store within less than 500 meters’ walk.
