[Commodity] science portfolio strategy
Convenience stores operating in the general area 50-150m2, so you want to put great emphasis on efficient use of resources. Convenience store merchandise mix is the key to success or failure related to the convenience store, the merchandise improperly configured can cause customers want products do not, do not want too many goods, but also a waste of a convenience store shelf space, the backlog of funds, will eventually lead to business defeat. Implementation of the convenience store business catalog can be relatively scientific and rationally guide the management of goods store, convenience store format based on the orientation of the purchase target consumer groups emphasize immediate consumer goods (such as tobacco, beverages, instant food) main emergency consumer goods ( the drug class, hygiene supplies), seasonal consumer goods (such as cold drinks category), services (such as mobile phone recharge, rain gear rental, etc.), supplemented by a combination of category, while according to the characteristics of the business district target market segments, target consumer groups characteristics such as type of campus convenience stores and convenience stores, hospital type subdivided directory.
[Commodity] Science Order Policy
Shelves empty frame does not appear, ensure that the goods on display fullness is the fundamental guarantee good sales. Therefore, the convenience store format in the commodity trade order management in order to emphasize the one hand grasping the work personally by the manager, in particular the strengthening of key categories of goods inventory management and control (such as tobacco, beverages, milk); on the other hand according to the POS system sales data for Goods scientific order, combined with the sales trend analysis based on historical sales data merchandise, goods in transit time factor to consider, it is necessary to ensure that the goods are not in short supply, but also to ensure reasonable store inventory.
[New] foster promotion strategy
Young people are a major convenience store target consumer groups, for young people to the new situation demands more focus should usually gather new information and strengthen the analysis, it is appropriate for the convenience store business in time to join the new convenience store merchandise sales range. And make new work and special promotion displayed on the work, and create a new convenience store format to meet the demand and sales highlights the forms of target consumer groups.
[Strategy] dislocation price format
Convenience store format store format with the community to implement different pricing policies, improve merchandise margin business, is an important measure to enhance the convenience store format profitability, through research and analysis found in the trunk type stores as customers consume the majority of the more price sensitivity low, how they seek the most efficient and convenient way to buy the necessary goods, there is a price increase of this type of convenience store space, so convenient for different types of business district in the community store format continued to implement different pricing policies at the same time shop implement different price system.
[Format marketing positioning strategy]
Convenience store format for the implementation of the target consumer groups and other format differences different marketing strategy: on the one hand in the choice of specials on the focus and selection of low-priced species differences, the implementation of an independent low-price system, in creating sales Highlights of gross profit while reducing losses; on the other hand the initiative to strengthen communication with suppliers, vendors use resources in a convenience store format stores carry a variety of promotional activities have the characteristics of a convenience store, convenience store format to enhance brand competitiveness.
[Cost-effective control strategy]
Convenience store format stores should learn to manage their own accounts for operating costs, monthly convenience store format stores the controllable operating costs analysis, combined with the store business district composed, sales trends, weather changes and other factors, to store equipment investment, manpower cost, energy control and other controllable operating costs of effective monitoring.
[Convenience warm service strategy]
This is an important way to enhance the competitiveness of a convenience store. Convenience store implementation quality and efficient services, and establish a good service reputation, while expanding new services, we continue to meet the target consumer groups will be seeking, innovative ideas.
