【Several Keys on Entities Operating】

Countermeasures:

    (1) with the warehouse, warehouse manager to maintain good relations of cooperation, place their products in the warehouse - where it is accessible to the outside, please warehouse personnel kind consideration;

    (2) high frequency return visit, inventory management, to prevent out of stock, warehouse personnel to supermarket stocks put more attention to our products;

    (3) and GuiZuChang maintained good relations, encouraging them to transfer to the supermarket with total authority and loading, ensure the safety of the shelf inventory;

    (4) understand and grasp the supermarket goods habit, if necessary, provide delivery service at night.

Features five: go to the supermarket shopping at more than 90% consumers are ready to buy back and make household consumption (or outside; future consumption), more than for regular purchasing articles for daily use.

Countermeasures:

Since (1) is domestic consumption - we'll be pushing big packaging, convenient consumers family share;

    (2) since it is planning to buy on a regular basis - we'll be pushing for more product packaging (such as: half a dozen packaging, sanlian bags, bundling sales, gift bags, etc.), so they carry, and can contribute to their expansionary consumption (product is put in the home, the more the more they consumption);

    (3) to develop more packaging promotional price, encouraging consumers to buy the whole lot once more.

Features 6: buyers more mainly women, housewives, families.

How to manage a supermarket

The key on doing well the supermarket business,is to understand the characteristics of the supermarket business, and find out the corresponding countermeasures. This article summarizes the eight characteristics of the supermarket and 24 pieces of countermeasures of the supermarket management.

Characteristics 1: the price is a sensitive topic of supermarket channel that the customers for shopping at a lower price, so prices of the items are the focus of competition among the supermarket.

The management countermeasures for supermarkets:

    (1)Display products as many as possible, mark the price clearly as much as possible;

    (2)Do sale promotion;

    (3) Strengthen the display effect, use the strategies of planning and communication , enhance brand image, increase the added value of products;

    (4) lower operating costs in a reasonable way, strengthen the cost advantage.

Character 2: customize type shopping,big site, big display surface.

Countermeasures:

    (1)A lot of consumers tend to do impulsive consumption, so a vivid display strategy and a good advertisement for supermarket facade is the key points of business;

     (2) As large as possible, as much as possible to make a beautiful shelf display and

     (3)Display model shop;

     (4)The vivid competition.

 Characteristics 3:A formal supermarket management with the separation execution of storage,finance, facade operations and product pricing.

 Countermeasures:

     (1) the warehouse manager, business manager, financial manager, financial cashier, all of them are important person to run the supermarket business should have interpersonal coordination ability, with specialized business knowledge training;

     (2) associated with other supermarkets,enhance our cooperative relations

     (3) Reward the managers and other employees of the flagship supermarket with greatest sales ;

     (4) Provide the supermarket with special holiday decorations (with the company logo such as Christmas tree, lighthouses, arched door);

     (5) Send a company product to the customer as a gift if the consumers reaches a curtain shopping amount;

     (6)Supply special gifts or free products on the annual celebration of the supermarket;

     (7)Serve as a good and professional supplier, provide a perfect after-sales service;

     (8)Sign every contract professionally and rigorously;

     (9) to absorb professionals of the operation of the supermarket in order to help with the   training project of supermarket stuffs;

     (10)Every clerk,promoter,or manager is required to behave themselves so as not to bring any troubles to the company, such as: A,united dressing ,pay attention to the instrument, standardized behavior; B, all the products orderly pattern, hand-painted POP of neat and beautiful. C, a large number of vivid tasks (such as pile head) to avoid the peak in the supermarket, take vivid executable night work if necessary.

     (11) Help the staffs do as much as possible if it does not affect your job.

Features 4: Most supermarkets have a complex warehousing formalities with large inventory area, stock variety and huge quantity.