Forewarned is forearmed, adapted to local conditions, in order to play the largest operators of their own advantages. Want to run a good supermarket, market research is a must. For the supermarket industry, market research is the success of the first session. Many shopkeepers this dismissive, light market research, the result is weight SMSFs common problem, but I must tell you, in the development of McDonald's franchise, the first in the number of people between the number next to the shop, up the flow of people, who joined and then the money is less than the required headquarters would not approve; Coca-Cola company in market research, it will rummage nearby trash cans of Coca-Cola, in order to calculate the local sales. As a master of the shop, on the surrounding environment and self-operating positioning must be understood:
1. Consumer groups: every day in front of the store you are walking around who? Who is your target customers and potential customers? In the surrounding area inside the store and how many of these customers have? Their purchasing power and consumer awareness is strong or not? It will bring you much profit space? Here are some shopkeepers should be clear.
2, peers competing products: there is competition in order to progress, but the fierce competition will inevitably dilute the limited profits. In the shop surrounded by several similar stores? Or have several similar products? How product visibility and quality? Their pricing is reasonable? How the business environment and service attitude? What are the advantages and disadvantages of the marketing strategy? How this customer word of mouth?
3, self-development capacity: the first is the operator's network resources, public relations and customer resources. Products do not speak aside, the owner must have their own self-learning ability and an occasion to rally, strict compliance with internal business ethical values, foreign to local conditions list each week to a month specific sales plans, especially for emergencies prepare contingency plans in the event.
Supermarket location chosen the second is to advertise our supermarket before the opening, we can advertise through the following methods:
1, leaflets distributed - random and fixed payment
2, before the opening of public law in two weeks or store decoration should storefront billboards (banners) set up in place, so that consumers know in advance your neighborhood store. In the three days before the opening approaching, prominently placed in front of the store containing the opening time, recruitment posters or other forms of publicity flag information, product specials, buy discount programs and other content.
3, the opening day ball hanging in the shop or POP image: to create a festive atmosphere when it opened.
4, keeping the store clean and renovated, tidy shelves, shop bright, and intensive training for employees, from the brand background, knowledge of tobacco and alcohol to hospitality etiquette, required to achieve 100% customer satisfaction.
5, employees of collective obligations to participate in community clean, often around the shop, and advocate "I am part of the community" to enhance the public image of social responsibility and brand management.
At the same time we need to do these things when the supermarket opened in the following:
1, accident prevention: safety always comes first, and this refers to the security and the safety of operating safety, such as a pinch children, the elderly fall intervention or urban management, health, industry and commerce departments, the peer vandalism, and even sudden change in weather leading to the outdoor site promotions can not be like. Therefore, before opening must have a set of early warning program.
2, designate a primary Seller: site will have a lot of customers to join in, the store employees to advance division of labor, for different customers received by different employees help customers to purchase, and the proposed purchase, the purchase of drinks more than one or two hours home delivery, cash register unified by the person responsible.
3, the opening days, in-store multi-colored balloons and ribbons tied around the store, the balloon can have a piece of paper inside, ready to give a certain amount of customer shopping lottery, the winning rate of 100%. In order to attract popular and Bo
color.
4. Record the customer information, the first time new customers are interested, try to remember their names, come back again, we can shout out their names or identifying customer preferences, in order to play a stable source good foundation.
5, invited a representative figure to visit the store and join in the middle to form a good customer in the mouth beer, to establish their own public resources, such as the director of the neighborhood, street, urban management and other related characters and the like.
6, the sample promotion: is provided free of charge to consumers. Typically used to introduce and promote new products, be sure to select the appropriate consumers to use, for example, buy two bottles of wine to send a small bottle of fresh wine, buy a carton of cigarettes to send a wine and other promotional items, tobacco and alcohol, regardless of home, think of ways to provide buyers more choice.
7, free trial: it refers to consumers free trials for a new wine listed, please ask the owner can open a target customer to taste, to enhance consumer interest in the brand, and guide consumption. Of course, the premise is that the target customer has a certain taste level of public awareness and have power.
8, prepared some small gifts for the children. Love children is to respect adults, is for sale, and sometimes the child will facilitate the achievement of sales. Supermarkets everywhere we operate for some time, the business may have faded, so we want to stimulate customer consumption, but also through the following methods:
1, the customer needs to do to register: incomplete product replenishment, poor service immediately improved.
2. The sales volume of the container be adjusted to highlight the main products, and recommend promotions, and guide customers.
3, to encourage customers to buy a lot of products: shoppers have emphasized the benefits and timeliness of activities.
4, the manager visited the nearby area, to understand the effect of service or improved marketing strategies, continue in front of the store to send a single (distributed customer contact card), announced the expansion of marketing efforts.
5, delivery service commitment.
6, self-assessment summary and strengthen storefront, requires standardized operation, post clean, standardized services.
7, ready to launch promotional activities to the next topic.
The same thing, different people do, the effect is very different, for shop, survival is profitable. Who adhere to a long time, who will be successful. For the supermarket business, a successful experience is not static, in a unified business model, self-critical operational capability owner.
