1, produced on the basis of marketing programs
Many baking business marketing is to follow suit, or the boss racking our brains decisions, thereby to develop marketing programs, how is unlikely to produce significant effects. Real marketing plan should be derived from the market analysis, business analysis, competitors, the basis of comprehensive knowledge of the target population and the development of marketing strategies. Based on objective and accurate analysis of the data, in order to produce insight to know exactly what the baking company's current market position and direction of the market will be arriving.
2, the biggest advantage of bakery products
The current homogenization of competition in the marketing, marketing should be a departure from the consumer demand, the biggest advantage and bakery products should come from to meet consumer demand or discovery. For the homogenization of competition, if we just stand bakery perspective, we are hard to find advantages and bakery products, but if true the consumer point of view, you will find the New World.
3, the real needs of customers
We have asked our customers really need and where? How to judge that the real business needs of the target population it? Consumers to buy produce, their products must be in some way touched consumers, to produce worthwhile psychological feelings. Recommendation bakery can communicate in good faith with customers, listening to customer suggestions, to find their real selling point.
4, is able to meet customer needs
In fact, most customers and can not accurately describe their needs. This requires insight into the bakery can really consumer demand, communication through the surface, find the key demand factors. For baking enterprises, after identify the real needs of consumers, to transform the enterprise service system, seeking to change their products to allow customers to get more value target, the baking is to enhance the competitiveness of enterprises, and to break through the homogenization market.
5, whether to establish a complete marketing system
Establish a complete marketing system, to provide more personalized shopping experience, the same is the key to marketing success. Product time today's shopping experience will no longer be independent, but part of the product competitiveness, for there is no significant competitive product homogeneity is very serious or baking industry, which is reflected more obvious. Humane marketing experience, not only the performance is whether your marketing strategy is unique, but also the performance that corporate marketing people back to basics, to abandon complex and insincere marketing system, which in turn will invest in real target consumers to purchase the offer convenience, comfort experience degree level.
