From strategic positioning, it is to determine the most advantageous position against competitors in the minds of customers, so that the baking brand to win the competition to win priority. This requires baking companies must develop a very good and competitive marketing strategy, strictly speaking, excellent staff, excellent product quality is not that you will finally be able to win the competition between the guaranteed best strategy to It is the only way to win.
Especially, now every manufacturer in the industry, while almost all of their products to meet customer demand, the customer-oriented marketing philosophy is outdated, but more and more replaced between practitioners competition. Therefore, the only brand competition final performance for the customer mental battle, not in any position occupied the minds of customers brand, customer will eventually be forgotten, disappeared from reality, and finally out of the market.
Few companies can do, "head start", "pre-emptive" marketing strategies, such as Goldlion year marketing strategy it is so, and most enterprises are "a move troops and horses, forage accompanied by" marketing ideas. That is, most of the enterprises are in their own products to market at the same time, began to face real competition, he began to study the competitors. This is called "post-marketing management" content.
Well, not any one person will have the foresight, but anyone will follow suit, because the interests of all the obvious things we can. Therefore, it is slow to follow suit on a man shot, but still no shortage of people can be "striking." Therefore, the results striking, the "post-marketing management" would seem particularly important.
? What is the "post-marketing management" baking bakery "post-marketing management" generally includes several elements: 1. Investigation and Countermeasure about competitors. 2. Brand positioning dissemination and follow-up. 3. The regional market segmentation and planning. 4. The sales channel maintenance, promotion and optimization. 5. channel management and control. 6. The sales team building and management.
Many companies are fully baked effort and human and financial resources invested in the fight for market pre-development and channel resources, and even sacrifice their own interests at all costs to compete for channel resources. Numerous baking case shows, doing business in the early industry was a great success, the later into the plight, and even rapid decline stalled. In fact, this is a Destructive Enthusiasm type of policy, the result is predictable.
Because the pre-development of the market is that each baking companies are all out to do, but also coveted. However, the subsequent management of the market is not baked baking every business can do well. In accordance with the "dual rule" theory, and now the brand is not in the minds of customers who occupy the top two, most of them caught in a "no longer marketable" situation, and "selling action" it is precisely those two brands occupy the minds of customers. This is the competition bottlenecks.
So, the truth is that: you have a high-quality product does not necessarily sell well, you developed a large number of channels are not necessarily popular, you have established an outstanding team does not necessarily win the war. If you do not pay attention to baking "after marketing management," probably all the work you have done preliminary cost is wasted.
"Post Marketing Management" ranked first is related to competition investigations and measures marketing in order to win, we want to help the customer ultimately is not brainwashing, but to beat the competition. Just beat the competition, you win everything. Thus, in this context, we have to make and brand communication segments to competitors, give yourself a correct position, most of the companies is not without positioning.
After investigation and brand positioning with respect to competitors' Well, here it is the respect of the market segment, channel optimization and control, team building and management, which is a part of any post-market management are indispensable. Of course, baking "after marketing management" is a system of work, here it is only an outline, which requires strategists from a higher altitude to prepare detailed and comprehensive strategic planning and tactical programs, in order to achieve viability.
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