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Baking marketing classic quotations Summary
Source： Time：2016-03-17 11:19:52 views：
Consumer demand is the origin of baking marketing, when marketing was unable to break through, the best way is to return to the origin. In the short term must pay attention to the opponent, the opponent stick to the long term, we must study consumer
1, today's market has no gaps, so-called "Blue Ocean" just fantasy "market utopia", competition can only intensified.
2, customers want is not cheap, it is felt to be an advantage. People like to take advantage, an advantage that when the customer will readily pocket.
3, the consumer has two distinct characteristics: First, words and deeds, the second is driven by emotional rational.
4, what you want to manage, you assess what you want to assess what you quantify what.
5, baking market rooted in the most effective way is: do high-density markets, to achieve seamless coverage on the market.
6, first sales are thought out, and only then do it. To make sales, you must first want to understand two issues: First, future sales growth in the space where? Second, what kind of work can generate sales, especially to be able to continue to generate sales.
7, baked bakery marketing people need to always forward thinking, or call the sunshine state of mind. Negative thinking to the problems, positive thinking to create opportunities, to seize the opportunity, the problem is solved.
8, found no competition or weak competition in the marketing battlefield success, marketing is not a shortcut to excessive competition in the market to do better than your opponent, but found no competition or weak competition in the market.
9, the terminal not only refers to the point of sale, but also refers to the customer, the customer is terminal. The highest level of terminal work are: to train a group of customers willing to buy your product terminal.
10, the real sales began sale.
11, the price war will only brokers, good for the market to expand capacity and increase sales of little significance.
12, we learn the classical method's purpose is not to play by those methods. When multinational brands go to the left, we must go to the right; when they climb from the male side, we can also climb to the top from the back.
13, the image support prices, sales support network. (Ie, network channels, grab channels that feed the own channel)
14, went to sell our customers, and marketing is to allow customers to come to us, this is the most fundamental difference between the two.
15, the network only moving vitality, like a bicycle moving up only to balance is a reason. So we encourage more play money Points, points and more money playing surface like a regional basis, it is sufficient stamina.
16, home baked bakery is consumer demand, when unable to break through the marketing, the best way is to return to the origin. In the short term must pay attention to the opponent, the opponent stick to the long term, we must study consumer.
17, the market share does not equal profits, but it is the basis and prerequisite for profit, not market share is certainly no profit. Profit is a result of business model design (example: Coca-Cola's sales of bottled drinks is not great money, but it is very profitable food sources; Sony PS game software does not make money, but very profitable).
18, baking companies have closed down, but the baking industry is not going to collapse. People have clothes, you say the clothing is no market yet? As long as you do not always produce the tunic on the line.
19, attention should be focused on marketing "buy" rather than "sell", is only a means to sell things, most importantly, customer satisfaction and customer loyalty arising therefrom buy back.
20, to choose their own way of thinking with strategic customers, rather than self-centered way of thinking
