First, the news has a higher reading rate
In this ad everywhere, when really cause the user's attention there? Most advertising is a waste of money, and what the real effect is not played. Too much advertising, and customers have been fatigued, most ads will only cause the user's resistance and resentment. So, now the effect of advertising is declining, but because advertisers misconceptions, leading to ad prices are gradually improved, so more and more traditional advertising has no competitive.
News and people's attitude is not the same, for news is a part of people's daily life has been indispensable, if the baking business marketing information cleverly integrated into the news, it will not cause the user resentment, this will improve customer reading rate, better promotion.
Second, the news content to improve credibility
Today, many ads too exaggerated, so that users can not believe in, and even has begun advertising for a boycott. Relatively speaking, the credibility of the news better than advertising, because the news is normally provided by the regular media release, is the need to review before publishing, and advertising content because the advertisers are paying, so the media tend to be less carefully reviewed, so with respect to traditional advertising, customers are more willing to believe the news content, especially authoritative media published news content.
Third, the news can increase the depth of content
In the era of fast life, no one wants to read a long text. People see ads on the increasingly short time, resulting in a lot of advertisers are forced to shorten as much as possible and reduce advertising promotions. While reducing the amount of information, expression meaning inevitably will be reduced, so that the user may not be able to understand the meaning of them, natural marketing effect is not very good. But people generally watch the news are very patient, it is a good business will want information presentation, expressed more fully. The news will cause at length Consideration of the audience, the audience can deepen corporate promotional information on baking impression achieve higher conversion rate.
Fourth, the news of having forever
There are a variety of online advertising aging, whether Baidu promotion ads or affiliate ads, as long as the user clicks, the money paid out. The news is different, usually after posted on the website will be saved for a long time. Even a long time, not in your news page or channel page shows, the news is still possible through the various search engines by customers to search, only the long-term perspective, more cost-effective news.
Fifth, the better search engine optimization results
The search engines algorithms are constantly changing, in order to keep a website in Baidu Home is very difficult, especially those highly competitive industry, so you need to constantly update the website optimization strategies.
Because baking business marketing news and information is published to the major news portals, and these news portal search engine itself is considered very important as the content will naturally get good rankings, but will enhance information search coverage on the engine, to know companies increased coverage, your coverage will be reduced competition, the shift in the gap is still very large, higher search engine will get more business coverage opportunity.
Six large contribution to brand value
We often see the brochure or on the website will give many companies set aside a place media reports, we all know media is a good thing, especially the authority of the media coverage, it can effectively separate the business district and a liar. If a baking business is often as Sohu, Sina, Netease portal reported this authority, the customer brand recognition of the baking will be higher.
Seven, easy to secondary transmission
General news portal content will be considered relatively high quality, big news content on the site will be reproduced in many small sites every day, some artificial, some automatic. So if baking business news log on to a large portal, likely will be reproduced to dozens or even more small sites, been viewed more people at the same time to enhance the baking business information search engine coverage on is also helpful.
News marketing to be successful, the key is to find the point of embedding the corporate and product information skillfully embedded into the news, to effect an occasion to spread. Also keep in mind that we must stand on the position of a third party, so that it more authenticity. Whether man-made plan, or by means of conventional hot current events, must be carefully designed to make everything seem logical, baked bakery marketing news is straightforward.
