1, first of all look at [supermarket] Location

Supermarket location is very important, it can not only determine the size of the supermarket business, but also make a specific type of product produced great changes in sales. The more direct factors: It is not in the population centers, residential or business district, there were many floating population, how close to the spending power of the population, there is no strong competitors within the radiation range of the major supermarkets, there is no parking, traffic and so on how supermarket nearby.

2, [to see] the supermarket checkout

A supermarket cashier how many there are that many business unless the supermarket boss brain problems. Supermarkets in the newly opened time may be arranged according to a certain proportion of the cash register, such as business area, traffic estimates, and so on. In actual operation in the future, or supermarket operators will be adjusted according to actual situation. When you see a company with more than nine effective supermarket cashier, you can be sure it is a worthwhile investment in Class A large supermarket. But it should be noted here that the number of the cash register is the effective number of cashier. If there is a supermarket cashier looks a big row, in fact, only a few genuine use, be careful of this supermarket, the cashier idle only shows two things:

1) to reduce traffic, decline in business

2) irrational (poor explanation operator level)

3, [customers] are most concerned about the supermarket

1) space between the shelves to be spacious;

2) Goods to be easy to get;

3) category of goods to be rich;

4) To clean and bright shopping environment;

5) the price of goods to be clear;

6) Storage tank should be enough, the front desk staff attitude is better

Supermarkets should be a well-run with the above conditions.

4, [to] see supermarket heap

To heap is a special display mode, is also an important source of income of the supermarket business. In principle the supermarket would stack the best position to give the highest bid commodity, but business-minded supermarket will consider the following aspects:

1) The ability to display promotions to attract consumers, expanding consumer group (including the competitors' customers to pull over);

2) ability to promote the growth of the entire category sales;

3) whether the better-known brand;

4) whether it seasonal season etc.

If you see the main channel in the summer a lot of supermarkets also piled unseasonable winter tonic, we can conclude that this supermarket business conditions are not good. The reason is simple: it is in the short-term income support by supermarkets. But this short-term behavior is often the beginning of a vicious cycle.

5, supermarket shelves [see]

Good operating conditions supermarket shelves of its layout, the partition is a certain connoisseurship. Its main features are generally:

1) on both sides of the main channel display food stores, species richness and diversity. (Supermarket food is the main product: high turnover, cash flow fast and high return)

2) store display terminal cleaning supplies, personal and home care products (goods look beautiful, to increase consumer and attract consumers to stay through the whole supermarket)

3) about shelf display merchandise associated, (let customers buy more) 4) Fresh refrigerated counters greater variety, full air-conditioning (except clothing, higher margin fresh and frozen products) If you look in a supermarket it has to a large freezer, but there are few things, it shows the situation in this supermarket has been very bad. (Of course, the supermarket to take stock of this exception)

6, [to see] goods displayed on the shelves

1) Variety is complete: In general, a good supermarket should be a homogeneous market leading brands. Hard to imagine shelf drinks Coke or Pepsi do not see the supermarket would be a good supermarket.

2) FMCG products Date: production date of a short description of most products business is good.

3) whether the neat display of goods: FMCG business is good, no dust explain; explanation of consumer durables is no dust supermarket rigorous well-managed.

7, [asking]

Inquiry is also a very important means of gathering information. But only if the right person. If you try to ask the purchasing manager or store manager supermarket, it would be pointless folly. In general, it is best to inquire about the following persons:

1) the manufacturer, the dealer salesman - Recent back section, the approximate price of the supermarket and the cost of the various types of credit status, etc.

2) within the supermarket sales lady, tally clerk - sales traffic, competing products and similar products, buy conditions, etc.