The emergence of the convenience store is convenient for people to buy things, it will save more time with the  explicitly partition of the convenient stores.No matter the external design or interior design of the store should be doubly careful, we have to think about how to decorate more convenient, from the perspective of customer convenience store which is a more convenient decoration to the perspective from our customers. The editor from Chongqing Decoration Company now gives us some specialized knowledge about the decoration rules of convenience store and show us the most popular decorate cases in 2015，we hope that will bring you something good when you want to run a convenient store or a shop.

PART1. The Decoration of Convenience Sores

The decoration effect of your convenience store should be the most effective to highlight the characteristics of your goods. It is unfavorable to use rich and bright colors for your decoration, in case of attracting customers’ eyes from the goods. it is better to use pure white of strong reflective materials for the ceiling, the floor and the walls. Which gives the customers a feeling of neat and clean,create the harmonious balance of the whole store and a bigger visual deviation of space.The requirement of height for a convenience store is commonly above 3 meters , but as a result of the most selected store are in the low floor with the sewer pine，wires pine and fire pipes in the ceiling, pipe, try not to install condole top ceiling for isolating these pipes, just paint these pipes pure white and install the light source under these pipes, both ensure the store space and save lot of cost.

一：A Lighting Design

    1. The Lighting Design

The lights of the convenience store should use pure white fluorescent tube , because of the illumination of the fluorescent lamp is the most balanced, and double tube fluorescent lamp also can make up for the direct corner when use the single pipe fluorescent lamp, and pure white light can reflect the original color of goods without reservation. Fluorescent lamp should be installed above the shopping channel,approximately half of the shopping channel away from the shelf , the arrangement of tubes should be consistent with the arrangement of shelves,which guarantees the direct exposure to the goods from the front side.

There is a higher lighting requirement in the innermost or the corner side of the convenience store ,generally above 1200-1500 luxes,draw the customers’ eyes with lighting effects to make up for the blurred vision to the bottom of the customer.

The illumination we inquire both outside and inside the entrance is more than 1500 luxes  which enable the passer-by look straightly into every part of the store, ensures that the light source of the store is always brighter than the outdoor light.

    2. The Setting of the Checkout Counter

The check-out counter is located at the entrance of the convenience store,divide the entrance into inward and outward channels by setting the cash register . We can set up one to two invoicing channels according to the size of the shop, and then equip one to four cash registers according to the predict of the operation scale(but we should reserve 8 network cables for the cash register). You can also set a "non shopping channel" if it is possible. As a specialized channels for non-shopping customers, it is a good way to avoid the crowded situation.

The width of the check-out channel is generally designed as 1 to 1.2 m, this is the best size for two customers go through normally; And generally the length is 6 meters, that is to say, deduct the length of the cash register itself it is about 2 meters, the nearest distance between the shelves and the register should be at least more than 4 meters, ensure there is enough space for the waiting customers to line up.

    3. The Setting of the Sales Promoting Region

The space between the checkout and the goods shelves , the middle of the store entrance is general designed as sales promoting region for showing new goods, inventory goods, branded goods . Because of the special position of the sales promoting region, both its length and width are better less than 1 meter, while the height is no more than 1.2 meters , in case of blocking the view of customers and the channel blockage.

The sales promoting region set in the channel of the supermarket , the section which the customers are more likely to spend the longest time to stay at, is the best area to promote the products,So most of the suppliers are willing to pay an inherent rent for product promotion, therefore, the setting of sales promoting region can increase the net profit of the convenience store.

    4. The Settings of Shopping Channel

The channel of a convenience store is supposed to designed to be straight and long as far as possible it can be ,which minimize the corners and partition, take an full use of the  display of attractive goods to make customer get rid of the feeling of tired and subconsciously extend the time staying in the store.

Channels is generally separated by shelves, the height of the shelves should be chosen between 1.8-2 meters,we can make the goods on the top shelf is just flat or slightly higher than the natural line of our customers ‘sight. The width of the channel is 1.4-1.8 meters commonly, which enable two people and their shopping baskets or their shopping carts make a parallel or reverse through. The channel in the store can't be too wide, if its width exceeds the scope of their arms or vision, then the customers are more likely choose the commodity from a single side . But when the channel is too narrow, the shopping space appears too depressive, which affects the customers’ comfort and makes a crowded feeling.

    5. Non-commercial Regional Settings

Except for sales areas in the supermarket ,we need to design some non-commercial areas, such as office (master control room), the rest room and toilet, etc.

The office of convenience store is also referred as the master control room. Even it has two main functions, one is a computer room of POS system and monitoring system , another function is as the management platform of the supervisor for managing the store. Therefore, the design of the office generally 0.8 to 1 meter higher than the planar, and shop in the side wall of the room which connects to the store will be made into a transparent glass window, because it is easy for store supervisor to monitor and command the store transaction at any time.

PART2  The decoration skill of convenience stores

    1, Visual Decoration is the Primary Engineering

In general cases, the space of the convenience store is very limited, but it doesn't mean that we can take a simple decoration, this kind of decoration which can not attract the customers will only be eliminated in the same industry.Although it is a convenience store, it ought not to be decorated in an usual and simple way.The decoration and the distribution of the store must be unique, they must have their own style. Take VI(visual identity) for example, not only we have to do it special, but also do it sweet and warm. Arrange goods in a neat and orderly way. With a small area of convenience store area, we generally set up only one or two entrances, and it is convenient for personnel management and prevent theft. The design of the entrances and exits is always on the left side of the shop facade, with a width of 3 to 6 m.

    2, The Design of Signs Should be Highlighted

Positive signs are the instructions of the name and the location of the convenience store, and the side signs are used to prompt passing crowds, the role of the trademark is used to attract customers, so the signboard must be eye-catching. To set up and expand the brand effect, to distinct the embodiment of the logo and brand name,the hue should be based on principles of gorgeous colors and intense comparison.

    3, Distinctive Decoration Effect

 The decoration of a convenient store is unsuitable to use rich and bright colors, which will disperse the clients’ attention. The best match is painting the ceiling,the ground an the walls with pure white of strong adornment. The height of a convenient store should be no less than 3 meters if you want to have a decoration effect. but as a result of most of the stores tent to choose the first floor or the second floor with the water pipes wires and tube pipes under the ceiling , as this time there is no need to install condole top ceiling, as long as you paint all the wall white and install the light under the pipes.That ensures the convenience store a bigger space and save the cost of decoration fee.

PART3. Skills on Setting Goods in a Convenience Store

    1, The Main Points on Setting Goods

We do need to have certain skills on how to set all the products in a small convenience store.Like grocery stores , the display requirements of the goods in a convenience stores should be regular, sorted ,tidy and clean.

    2, Setting the commodities according to their characteristics

The characteristics of the goods is different, the position of the display also has differences.It is more arduous for the people to take and search the goods putting on the shelves of the top and bottom. Therefore, Chongqing Decorate Company reminds us that storage racks of the top and bottom layers are supposed to display low gross profit margin, or the goods which sales slow or with bulky outer packing.The topper layers are supposed to display the slight and non-friable goods, while the lower layers are for the big heavy things.The shelves in a parallel line to to the sight of most customers can be covered with  some of the best-selling products and popular products.

    3, Easy to See And to Take Goods

Easy to see, which means it is convenience of our customers to see the goods. Goods are mostly displayed in each layer on the shelf. In general, based on the level of people’s sight, above 10 degrees to 20 degrees below the horizontal line of people’s sight is the very range of easy to see, and this is the best range to sell our goods. For one more thing ,place the children's toys on the lower shelves to make sure that every kid can reach them.

    4,Clear Price Tag and Timely Replenishment

Goods in convenience store sales in an free-choose way, items must be clearly to the customers. Some merchandise sales in a quick way, which requires timely replenishment, 5,A Vivid Display of Goods

A common way of goods display can not catch people’s eyes, if there is a vivid display of goods, you can attract the attention of customers and promote sales as well.

    6, Classification Display and Harmonious Collocation

According to the characteristics of the commodities and display them in different parts in the shop, which enable the customers sort them out clearly. Put the goods toward consistent direction with color collocation.

    7,  Fixed Position

There must be a curtain customer group for a convenient store.For this kind of customer, the placement of fixed commodities can facilitate their shopping.

PART4. The Most Reasonable Appreciation of Convenience Store in 2015