[Guangdong] status of vegetable industry
In 2014, Guangdong vegetable production 32.748 million tons, the country ranked eighth. 2015, Guangdong vegetable production increased by 4.6%. The whole "five-second" period, Guangdong's total vegetable acreage 9741 acres, production of 156.783 million tons, than the "Eleventh Five" increased by 16.4% and 25.9%, average annual growth rate of 3.5% and 4.7%, vegetables production has shown a good development trend.
[National] Fresh electricity supplier development
In 2014, the national electricity supplier fresh deal size up to 260 billion yuan, an increase of 100%. Some have said that fresh is the electricity supplier industry, the last piece of blue ocean. However, the rapid growth of one trillion yuan in the fresh market, e-commerce penetration rate of only 0.9%. Huge margin and operating losses due to the difficulty of standardized low and short shelf life caused by the vegetable industry in e-commerce market share even less, how to solve these pain points, its ability to determine the electricity supplier industry, the last piece Blue Ocean gained a place.
[Guangdong] Fresh electricity supplier development
As economic province, Guangdong rapid development of electronic commerce. In 2014, Guangdong e-commerce transactions amounted to 2.63 trillion yuan, accounting for about 20% of the country's e-commerce transactions, the primacy of the country. 2015, e-commerce development in Guangdong continues to heat up, the year is expected e-commerce transactions will reach 3.2 trillion yuan. According to statistics, in 2015, Guangdong Province, agricultural electricity supplier turnover of about 12.9 billion yuan, up by 31.6% over 2014, accounting for 0.4 percent of the province's total electricity supplier transactions. Of which, 18.6% of fresh produce (fruits and meats) produce electricity business transactions accounted for total turnover, fruits and vegetables in the meat fresh produce electricity supplier turnover accounted happened. Currently, the electricity supplier in Guangdong vegetable industry is on the rise, vegetables and electricity supplier market is still high.
[Earnings] fresh electricity providers
According to research statistics, Guangdong is now still alive fresh electricity supplier has 13, including the really excellent, peasant woman, a hundred orchards, green living 15 minutes, Sheng HIG Pillsbury net. Fresh from the current overall electricity supplier market, the profitability of the enterprise, after all, are in the minority. The data show that the current domestic agricultural electricity supplier close to 4,000, of which only 1% can be profitable, there are huge losses of 7%, 88% deficit slightly, by 4% break even. This means that the vast majority of fresh electricity providers are at a loss state.
While the vegetables after the electricity supplier to develop it still has a long way to go, with the help of e-commerce penetration in favor of innovative distribution channels vegetables vegetables to establish efficient supply chain and product quality and safety system, the younger generation to break the traditional buy food habits I believe Guangdong vegetables electricity supplier industry will really rise!
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